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Welcome to popdot media!


 

 

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Welcome to popdot media!


 

 

POPDOT MEDIA is a multiplatform design agency with a focus on stunning digital design, without ignoring your print assets. Your business needs creative strategy that lets your brand shine. To that end, we don't just design, we consult closely with you and strategise to deliver branding and marketing materials that stand out from the crowd. We also offer a dedicated consultancy service to meet the growing demand for digital workflows and collaborative office environments.

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Branding
& Identity

Whether you're starting up, starting over, or giving your brand a revamp, you want your brand to get noticed — and for the right reasons. With decades of design experience, POPDOT know how to make your brand speak to consumers (and consumers speak to your brand).

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Marketing Services

Building a business can be all-consuming, with marketing quickly dropping to the bottom of the to-do list. If you're finding that the day-to-day of doing business is getting in the way of building your brand and your client base, you don't have to do everything yourself.

Read more

 
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Strategy & Consultancy

Transforming your traditional workflows to operate effectively in a digital world can be a nightmare. With the right help, it doesn't have to be. You can reap the benefits of having a collaborative and multichannel workflow that enhances future revenue potential.

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Need a prepress production or art team?

Do your magazine production and art teams need some extra help on press days? Or are you thinking about outsourcing some or part of your magazine production? Popdot Directors Nic and Mat have a combined 30 years of magazine production experience from major national and international publishing houses in Sydney, London and New York. We do a lot of new, fun stuff in the branding and marketing space these days, but magazines are where we're from. Get in touch for an obligation-free chat, we'll always love talking mags and journals!

 
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Branding


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Branding


How you forge your brand matters

We live in a busy world, a world where we are constantly presented with choices, a huge number of which come in the form of brand messages. Your brand needs to shout to the world who you really are, be recognised in a heartbeat and create lasting impact.

So, how do I create a brand that people want to engage with?

You know your own business better than anyone else does. At popdot media, we work with you collaboratively to distill your experience and ideas and to give your brand a voice that can be clearly heard above the herd.

We love branding at popdot. We love the process of turning ideas into a vision. We love the freedom and the constraints of making a memorable message. Most of all we love the intense satisfaction that comes when everything falls into place.

A brand is more than a just a logo. POPDOT can create:

  • An easy to follow style guide
  • Branded collateral — business cards, letterhead, signage and much more
  • Corporate communication templates — Word, PowerPoint, Keynote, InDesign and more
  • Regular publications, reports and newsletters
  • Scripting for radio and video
  • Video production
  • Websites and landing pages
  • An event to be proud of
  • Bespoke advertising and marketing messaging
  • Oh, and we do logos too!

Contact us now and discover how we can help you take your brand to the next level.

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Marketing


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Marketing


Don't have time for marketing?

Building a business can be all-consuming, with marketing quickly dropping to the bottom of the to-do list. If you're finding that the day-to-day of doing business is getting in the way of building your brand and your client base, you don't have to do everything yourself.

Imagine having a design and marketing team at your fingertips

At popdot media, we give you the benefit of an in-house marketing team, without the in-house budget. Our goal is to enhance the visibility of your brand to provide new opportunities for growth and to consolidate market share. Your success is our success and we thrive on results that you can see.

So you can get on with business while we work to align your marketing plan with your strategic goals and put it into action. You're in control and the popdot team work closely with you to fulfill your vision.

Our monthly pre-paid marketing packages can be configured to meet the specific needs of your business and can include a range of design and marketing services, including: 

  • Developing marketing strategies and campaigns
  • Website updates
  • Email Marketing
  • Managing your social media
  • Facebook advertisement campaigns
  • Facebook competitions
  • Video editing
  • Desktop publishing
  • Graphic design
  • Infographics and data visualisation
  • Copywriting
  • Event organisation
  • Search Engine Optimisation

POPDOT retainer packages are customised to meet the individual needs of your business. Our plans are structured enough to give you continued and measurable results, but also flexible enough to change as you grow. We support businesses from initial start-up through to mid-size companies and also offer our services as temporary support during busy periods and for one-off campaigns.

Contact us to find out how we can help your business succeed.

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Consultancy


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Consultancy


Strategy, training & consultancy
Provided by Nicole Sidoti, Founder, popdot media

Transforming your traditional workflows to operate effectively in a digital world can be a nightmare. With the right help, it doesn't have to be. You can reap the benefits of having a collaborative and multichannel workflow that enhances future revenue potential. 

Publishing

In the publishing realm, I work with small periodical publishers, societies and associations to help them develop their publishing workflows for a multiplatform environment using systems such as WoodWing and Adobe Digital Publishing Suite.

Using my experience working for large international publishers like Nature Publishing Group (Macmillan Publishers), I help to deliver innovative and future-ready solutions to make your workflows viable across all publishing platforms. I provide consultation, workshops and training to enable your team to control the transformation along with detailed documentation and reference materials to support you going forward.

Corporate communications

I work with businesses in the publishing, design and creative spheres to provide strategic approaches to evolving the workflow into the digital space. I look at both internal and external digital and social media strategy and support the implementation and change management facets of enterprise social networks in the office. Through my experience working with companies including Macmillan Publishers and Management for Design, I have the skill to support your business from the initial consultation phase through workshopping solutions, implementing the system and training and communicating with staff to ensure a successful transition.

Experience

I am not an IT expert, the work I do is on a cultural change level within organisations, looking at implementation strategy, user training and communication in conjunction with your IT department and other relevant stakeholders. I win staff over to like, love and use new digital initiatives. My experience is backed up by membership of a number of professional organisations including the Australian Interactive Media Industry Association, and the Society of Publication Designers. I've also undertaken CCE courses in business and consultancy at the University of Sydney (Australia) and Harvard Business School (USA) to bolster my skills in business and strategy.

Please contact me for further information. I'll be happy to arrange an informal chat to discuss your needs. 

Nicole Sidoti (available for consultations in London and Sydney) 

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