Following on from our recent blog The importance of great imagery and how it can impact your content, here at Popdot we’ve researched, analysed, ranked and devised a collection of brilliant online resources that will aid your search for the perfect images for your content.
As a female tech entrepreneur I’m constantly battling my own sense of ‘impostor syndrome’. I feel like a fraud 99% of the time as I fake it ‘til I make it. But the truth of it is that I’m not faking anything. I worked hard to get to where I am today and I taught myself to code along the way. That wasn’t easy, but I’m a bit geeky and a lot determined, so I got there in the end.
We discuss the most effective ways to ensure how your business can achieve a strong brand identity and a marketing strategy that is clear from the outset and aligned with business goals. We also take a look at the design packages and workshops we at Popdot have put together to assist you with growth hacking your business in 2016.
There is no way back: Google is boosting the ranking of mobile-friendly pages on mobile search results worldwide. Nowadays most people search for local information on their smartphones. Some people never had a desktop or they won’t replace their existing desktop. And funnily enough, a huge percentage of mobile searches happen at home or at work, places where desktop computers are likely to be around.
OFFF celebrated 15 years of creative work that have become a reference for digital design. In a sold out three-day journey in May, the Festival brought together established professionals and emerging artists at the Museum of Design of Barcelona with over 50 workshops, conferences, performances, experiments, and activities related to the digital experience.
While in Melbourne for work recently, a client asked me how I manage a global team at popdot media. I’ve just hired new staff in London — a move that seemed intuitive to me, despite being based in Sydney, and that I hadn’t really thought much about until asked. It occurred to me that popdot is actually very different from your average small business in that we not only take advantage of the connectivity in the world around us, but, as a company, we live in that interconnected space.
Some people have the idea that the creation of a good social media presence has an element of luck to it, the idea that it was the right place, the right idea and the right time. While all these things are vital to the success of a company on social media, luck has nothing to do with it. Luck is for gamblers. Business relies on an approach that is thoroughly thought out.