The Visual Blog: December 2015


Every quarter, Popdot Media will be showcasing a range of projects that we have worked on. These will range from web design and re-branding projects to magazine and print design. Please enjoy browsing through our December selection below.

Concrete Institute of Australia

CLIENT: Concrete Institute of Australia
PROJECT TYPE: editorial design
DESIGNED BY: Stephanie Gunn
WHY WE THINK IT'S COOL: Popdot Publishing has recently been fortunate enough to be commissioned as the new Publisher for the Concrete Institute of Australia magazine. The publication is printed quarterly and consists of news, events, features and technical papers that cover the most up-to date issues throughout the concrete industry. When looking through the magazine, we wanted to freshen up the design of the publication without changing it so much that readers wouldn't be able to associate with it. We therefore maintained the strong brand identity by keeping the existing fonts and the blues and oranges taken from the logo. To add new personality to the publication, we incorporated additional colours, adjusted the layouts of certain pages and added in illustrative features to provide variety. We also created a greater balance between text and the use of photographs and imagery to ensure the publication was visually eye-catching to the reader. 

Brisbane Chorale

Brisbane Chorale_banner.jpg

CLIENT: Brisbane Chorale
PROJECT TYPE: Tri-fold flyer and banner design
DESIGNED BY: Stephanie Gunn
WHY WE THINK IT'S COOL: after the success of the work we recently completed for Brisbane Symphony Orchestra, we were approached by Brisbane Chorale to undertake a few design projects for them—their main being a double-sided tri-fold flyer. The aim of this flyer is to encourage the younger generation to join the choir so it was important to ensure the design would appeal to this particular audience. Having been provided with the text and a great selection of photographs, the design was kept relatively simple yet is appealing.

Brisbane Chorale also wanted a promotional banner to be designed—similarly with the aim of encouraging the younger generation to join. We felt it beneficial to keep the design in-keeping with that of the flyer to promote a strong brand identity that people could easily associate with. By using the same main image for the banner that was used for the flyer, we were able to achieve this. Keeping the design very simple and adding minimal text—in the form of the company logo, sponsor logo, and the quote—it helps to ensure the design is striking and instantly attracts your attention.  

Brisbane Symphony Orchestra

CLIENT: Brisbane Symphony Orchestra
PROJECT TYPE: poster & postcard design
DESIGNED BY: Stephanie Gunn
WHY WE THINK IT'S COOL: as BSO sponsors we were once again asked to design new posters and postcards for their upcoming family fun concert At the Movies. The brief was quite open, which enabled us to be creative and flexible in our response, designing something that appealed to all ages. We incorporated illustrations of characters from popular films such as Star Wars, James Bond and Harry Potter inside the musical notes, giving viewers a taste of the fantasic musical scores they'll be treated to at the concert. Creating a spotlight effect helped to reinforce the focus on the movies and the contrasting colours of blue and yellow work well together. 



This article was written by Stephanie Gunn, Graphic Designer at Popdot Media. Steph is passionate about helping small businesses grow and develop while at the same time fostering great partnerships with her corporate clients.

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