The Visual Blog: September 2015


Every quarter, Popdot Media will be showcasing a range of projects that we have worked on. These will range from web design and re-branding projects to magazine and print design. Please enjoy browsing through our September selection below.  

Yield Financial Planning

CLIENT: Yield Financial Planning
PROJECT TYPE: Website Design
DESIGNED BY: Nicole Sidoti
WHY WE THINK IT'S COOL: It's been great to be able to delve back into this website a year after the business launched. We have a year of analytics and business insights at our fingertips, which allow us to have a really strategic look at the way the site is shaping and the way it is being used by Yield clients. This insight has allowed us to evolve the site to serve customers better by making information easier to find, answering the questions that customers are asking and promoting engagement in what for Yield is an integral part of their mission to help their clients grow and to see them succeed.

Golf Thailand

CLIENT: Golf Tourism Australia
PROJECT TYPE: Website Design
DESIGNED BY: Stephanie Gunn
WHY WE THINK IT'S COOL: The brief was to design and create a website for Golf Thailand, ensuring the brand remained in keeping with Golf China — a website previously created by Popdot Media for Golf Tourism Australia. The focus was to present all of the information in a modern and simple way, accompanying it with large revolving images of the golf courses and surrounding areas so visitors to the site could get a real feel for what to expect with each package on offer. We were pleased with the final result and through the use of straightforward navigation, a large selection of photographs and concise, interesting sections of text, the website is very user-friendly and fits its purpose well. 

Anna's Photo Travel Tours

CLIENT: Anna's Photo Travel Tours
PROJECT TYPE: Website Design
DESIGNED BY: Stephanie Gunn | Nicole Sidoti
WHY WE THINK IT'S COOL: The brief was to design and create a completely fresh and exciting website for a new photo tourism company based out of London and Paris and covering destinations around the globe. When considering the creative nature of this site and the need to promote photography and the tours and workshops that are offered, it was important to ensure the photographs were the most prominent features throughout. We wanted visitors to the site to appreciate the full beauty of the images and the obvious expertise and skill of the photographer, Anna Clopet. We created a successful balance between text and imagery and the choice of fonts and layout has achieved a very clean and modern look. Furthermore, the choice of a minimal colour palette enhanced the focus on the photographs themselves. We thoroughly enjoyed working on this project and it was great to liaise closely with Anna to fulfil her vision — including an exciting day in Paris riding around on the back of Anna's scooter!

Pegasus Legal

CLIENT: Pegasus Legal
PROJECT TYPE: Brochure Design | Chinese language
DESIGNED BY: Stephanie Gunn
WHY WE THINK IT'S COOL: The brief was to design a double-sided brochure, presenting information about the property services provided by Pegasus Legal throughout Queensland and New South Wales in an interesting and creative way. The company's colours and fonts were incorporated throughout the design, which emphasises their strong brand identity and enables clients to connect and relate with the product immediately. The inclusion of illustrations and a colourful flow-chart highlighting the information allows this corporate product to really come to life. Having designed the brochure in English, we were excited to collaborate with a Chinese translator and adapt the design, creating a fully-flexible product that can be translated into a number of different languages.

This article was written by Stephanie Gunn, Graphic Designer at Popdot Media. Steph is passionate about helping small businesses grow and develop while at the same time fostering great partnerships with her corporate clients.

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