Is Squarespace good for boosting SEO?
Can your website reach page 1 on Google search results if it is on the Squarespace platform? You bet it can!
Squarespace vs WordPress
One of the most common misconceptions about Squarespace is that it is inferior to WordPress when it comes to Search Engine Optimisation (SEO). This idea comes most frequently from web developers and SEO 'experts' who exclusively use WordPress and associated SEO plugins, yet aren't familiar with SEO implementation on other platforms. At the end of the day, Squarespace is one CMS and WordPress is another. They each have their own way of doing things, but getting your site ranked on page 1 of Google is more about how you are implementing SEO strategies than which platform your site is built on. If you want to use Squarespace for it's beautiful design, responsive layouts and ease of use, don't let SEO scare you off. Squarespace makes SEO easy without the need for any external plugins that you have to maintain.
Good design makes SEO easy
Search Engine optimisation is baked right in to every Squarespace template. So even if you know nothing about SEO, the platform is helping you out by automatically making every scrap of text on your website visible to the search bots. That's every heading, body text, quote and image caption. As well as every page title, file name and page description. Everything is indexed. Some WordPress users will tell you that keywords need to be added individually elsewhere on your site — this is an outdated practice that has been shown to have zero effect on the latest version of the Google algorithm, but it's still in WP plugins, so people think it has a purpose. As long as you are loading your content with relevant keywords — and if you're writing great original content relevant to your business — then all of that is search friendly from the get go. You don't have to add keywords anywhere else.
Your website and SEO success
Here's a list of the main elements key to SEO success (regardless of platform) and how they are handled by Squarespace:
Google boosts the ranking of websites that are optimised for mobile (and demerits those that don't). All Squarespace sites are responsive across multiplatforms to ensure that your website looks great on any device. Responsive design is built right in to save you time and money on building a separate mobile site.
Squarespace uses your text to automatically generate keywords relevant to your target audience. The more content you have, the better. As it's really easy to publish blogs and write content anywhere on your Squarespace site, this gives you an instant advantage over platforms that are more difficult to use. You don't need to access a media database, know HTML or CSS to write content on your site. On Squarespace, what you see is what you get. All you have to do is write.
Categories and tags
You can organise your gallery and blog content using categories and tags, all the while giving your search rankings a boost.
Squarespace makes link creation within your site really easy as all you need to do is select the content page you want to link to; no need to remember the entire URL. Creating external links is easy too and there's a simple check box option to ensure external links are opened in a new browser tab to keep your website open.
Optimising titles and URLs
Squarespace automatically generates URLs from your page titles, making them highly relevant to increase your search ranking. This makes it really easy to ensure your site is ranking, without you having to take extra time to create individual page URLs.
Reliable, basic analytics are built right in to every Squarespace template. So you can always track the number of visitors to your site and view site performance over time. For more detailed metrics, it's really easy to integrate Google Analytics as well.
For an overview of the SEO basics, check out some of our old blog posts: SEO for Beginners: part 1 and SEO for Beginners: part 2. As there's so much to talk about when it comes to SEO, we'll have more on this topic coming throughout the year. If you have any questions on implementing SEO on your Squarespace site, get in touch.
This article was written by Nicole Sidoti, Founder and Creative Director of Popdot Media. Nic has top tier design experience and has built a business from the ground up. Nic's been where you are and has loads of tips and advice on how to effectively grow your business.
Contact Nic today: email@example.com or call 0478 115 243.