Is it worth investing in a digital marketing strategy?

Is it worth investing in a digital marketing strategy?

Digitial marketing is a constantly changing beast. It evolve every time Google changes it's algorithm, Facebook launches a new feature, or platform merge under one company (when Facebook bought Instagram). You have to be saavy to stay on top of it all and that starts with your strategy. Plan it, implement it and monitor it and you too can master the art of digital marketing success.

Why you should ask for design this Christmas

Why you should ask for design this Christmas

We discuss the most effective ways to ensure how your business can achieve a strong brand identity and a marketing strategy that is clear from the outset and aligned with business goals. We also take a look at the design packages and workshops we at Popdot have put together to assist you with growth hacking your business in 2016.

London Design Festival 2015

London Design Festival 2015

This September, London Design Week 2015 is hosting the 13th annual arts festival. A nine day festival that spans two weekends (19th–27th September 2015) there really is no excuse to not get immersed in something a bit creative and enjoy the overwhelming array of events and exhibitions on offer.

Copyright: why you can’t just use Google images

Copyright: why you can’t just use Google images

Don't risk your business on something as easy to get right as copyright. Why risk a lengthy and costly law suit when you can easily find the correct attribution for the photographs you use online and ensure that you are not infringing on anyone's copyright. Follow these steps to ensure your business is operating in line with copyright law.

Small dot, big pop — how our small business operates on a global scale

Small dot, big pop — how our small business operates on a global scale

While in Melbourne for work recently, a client asked me how I manage a global team at popdot media. I’ve just hired new staff in London — a move that seemed intuitive to me, despite being based in Sydney, and that I hadn’t really thought much about until asked. It occurred to me that popdot is actually very different from your average small business in that we not only take advantage of the connectivity in the world around us, but, as a company, we live in that interconnected space.

Why you can't avoid social media

Why you can't avoid social media

You're not alone if you're wondering if you should be bothering with social media. It can be a total time suck for limited gain. Having said that, if you invest in a good social strategy that connects with your other marketing efforts, you will increase your audience, connect with more people and bring in loads of new leads to your website to keep that sales funnel nice and full.

SEO for beginners part II

SEO for beginners part II

Search Engine Optimisation is the art of being found on search results. These results are a combination of the search term entered and the ranking of a site for that particular search term (or subject area). You can improve your search results by thinking about what people will type to find your website and then applying those thoughts to your website’s content.