A picture really is worth a thousand words. Choosing great imagery is integral to ensuring that your content gets a look in among all the other stuff out there. Show your audience that you are serious about your brand and the way you present yourself by choosing impactful imagery. Read our quick guide to learn how.
Digitial marketing is a constantly changing beast. It evolve every time Google changes it's algorithm, Facebook launches a new feature, or platform merge under one company (when Facebook bought Instagram). You have to be saavy to stay on top of it all and that starts with your strategy. Plan it, implement it and monitor it and you too can master the art of digital marketing success.
We discuss the most effective ways to ensure how your business can achieve a strong brand identity and a marketing strategy that is clear from the outset and aligned with business goals. We also take a look at the design packages and workshops we at Popdot have put together to assist you with growth hacking your business in 2016.
Don't risk your business on something as easy to get right as copyright. Why risk a lengthy and costly law suit when you can easily find the correct attribution for the photographs you use online and ensure that you are not infringing on anyone's copyright. Follow these steps to ensure your business is operating in line with copyright law.
OFFF celebrated 15 years of creative work that have become a reference for digital design. In a sold out three-day journey in May, the Festival brought together established professionals and emerging artists at the Museum of Design of Barcelona with over 50 workshops, conferences, performances, experiments, and activities related to the digital experience.
Some people have the idea that the creation of a good social media presence has an element of luck to it, the idea that it was the right place, the right idea and the right time. While all these things are vital to the success of a company on social media, luck has nothing to do with it. Luck is for gamblers. Business relies on an approach that is thoroughly thought out.
While in Melbourne for work recently, a client asked me how I manage a global team at popdot media. I’ve just hired new staff in London — a move that seemed intuitive to me, despite being based in Sydney, and that I hadn’t really thought much about until asked. It occurred to me that popdot is actually very different from your average small business in that we not only take advantage of the connectivity in the world around us, but, as a company, we live in that interconnected space.
You're not alone if you're wondering if you should be bothering with social media. It can be a total time suck for limited gain. Having said that, if you invest in a good social strategy that connects with your other marketing efforts, you will increase your audience, connect with more people and bring in loads of new leads to your website to keep that sales funnel nice and full.
Search Engine Optimisation is the art of being found on search results. These results are a combination of the search term entered and the ranking of a site for that particular search term (or subject area). You can improve your search results by thinking about what people will type to find your website and then applying those thoughts to your website’s content.