How you forge your brand matters

Getting branding right is one of the best investments you can make and one that has lasting impact over every touchpoint of your business. It's the one business investment for which return on investment keeps giving and giving. If you're doing it right it is used everywhere — on your business cards, letterhead, website, email signature, slide decks, proposal docs, invoices, office signage — literally, everywhere.

Your brand needs to shout to the world who you really are, be recognised in a heartbeat and connect with your clients to generate trust, loyalty and sales.

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Our rad skills

Brand strategy
Brand identity design
Logomark design
Branded typography
Business stationery
Office signage
Branded corporate templates
Email template design
Packaging design
Social media design
Event branding
Internal corporate branding projects
Brand guidelines
Design & editorial style guides


The team at Popdot were wonderful to work with. They were extremely patient with me and delivered us a fantastic website and logo. I would highly recommend them to anyone.
Josie De Sousa-Reay, Production Manager, Kine Graffiti

Our work

We've crafted loads of brands for small businesses just like yours. Check out our full portfolio for more.


A brand is more than a just a logo. It's strategy, process and style.

Our branding philosophy has been developed through years of working with startups, small businesses, corporates and innovators just like you. We craft brands that connect with your clients to grow your business faster. Here’s how it all works:

Phase 1

  • Discover

    Book a session with one of our experts for a free, no obligation consultation to discover how we can help transform your business.

  • Strategy deep dive

    You know your own business better than anyone. We work with you collaboratively to distill your experience and ideas and to give your brand a voice that can be clearly heard above the herd. This includes industry research, competitor analysis and a close look at the main factors affecting your business growth. We create a mood board and flesh out all the details we need to tell your story.

  • Analysis and ideation

    We pull together all of the discovery and strategy research and place it under the microscope. That means diagnosis of any issues that may impact brand growth in your sector and an evaluation of the biggest market opportunities available to build a solid plan for a brand that will communicate and connect with your ideal client. We put a framework around all of that to make it easy for our designers to start brainstorming and coming up with concepts perfectly aligned with your business goals.

  • Design

    This is where strategy meets creative and solutions are crafted with purpose. We go through a rigorous brainstorming process to create a load of rough sketches and ideas. We do this from a completely blank page using old fashioned paper and pencils to ensure that we are crafting a brand completely custom to you and your needs. We then distill all of the sketches and choose the very best ones for full development by one of our senior designers in Adobe Illustrator.

  • Proofing

    The developed concepts will be sent to you for a look. These will be in black and white so that you can assess them without getting distracted by colour. The best logos in the world are the ones that work in black and white — so we make sure the logos we craft measure up. We'll give you some mockups of how the logos might look on a business card or website so you can get a really clear idea of the end result.

Phase 2

  • Feedback and revisions

    This is where all of our hard work comes together. We take in all of your comments and tweak the concepts to create one finished logo that represents you perfectly. We then start playing with colour and typography to create a fully fleshed out brand identity. We'll send you some more mockups of the new logo on business cards and websites so you can get an idea of what it looks like in context.

  • Trademark research

    Even though we craft completely custom logomarks from scratch, it can be hard to be 100% sure that your logomark doesn't infringe the copyright of another business' brand. We conduct a comprehensive trademark search against all of the major Australian and international trademark libraries and for as many search terms as we can think of.

  • Sign off

    All of your final feedback will be taken in and when we get sign off from you we'll start developing your logo kit with lots of versions of the logo for use wherever you need it in print or online. We create a brand guide for you to refer to whenever you're using your new brand identity to ensure that the brand is reflected at it's absolute best across all of your marketing assets.

  • Launch!

    This is the exciting bit. High fives. Cork popping. Good times. We're available for any advice you might need as you put your brand out there into the world and start growing your business. We can help you out to ensure everything goes smoothly when implementing the brand on your website, on social media and across every touchpoint of your business.


Book your FREE discovery consultation today


Choose one of our branding packages

Startup

For startups working on a minimal viable product, you don't need to pay big agency prices to get up and running. You need a minimum viable brand (MVB) that is professional and unique to take your business to the next level. Our MVB package gets you a logo, font, colour palette and a full logo kit ready to roll out across all of your marketing materials and pitch decks.


  • Brand consultation to merge your own research and competitor analysis with creative for a solutions-based approach to design
  • 2 initial logo concepts in black and white
  • Final logomark/wordmark in colour
  • 2 rounds of revisions
  • Full logo kit for print and web
  • 1-page style guide for DIY implementation
Get Stuff Done

Tune out the noise and see through the clutter with a done-for-you brand solution to help your business grow. Take advantage of our experience working with hundreds of startups and small businesses to create brands that talk. For businesses who want to move forward faster with research, strategy and creative pulled together to craft a unique brand that is fully backed up by the tools to make it fly.


  • Detailed brand research and competitor analysis
  • 3 initial logo concepts in black and white
  • Final logomark/wordmark in colour
  • 3 rounds of revisions
  • Trademark search
  • Full logo kit for print and digital
  • Social media banners and profile pics
  • Business cards
  • An easy to follow brand guide
  • 30 days unlimited implementation advice
Business

Win more work with branding that is visible from end to end. That means proposal documents, slide decks, EDMs, and all of your marketing collateral designed for real impact to convert more leads into clients. Getting return on investment for your brand & identity design means using that design to its fullest potential. We get everything sorted for you so you're always at your best.


  • Detailed brand research and competitor analysis
  • 3 logo concepts in black and white
  • Final logomark/wordmark in colour
  • Unlimited rounds of revisions
  • Trademark search
  • Full logo kit for print and digital
  • Social media banners and profile pics
  • Branded social post templates
  • Business cards
  • Letterhead
  • Email newsletter template
  • Proposal/quote template
  • Slide deck presentation template
  • An easy to follow brand guide
  • Unlimited implementation and style advice

Reserve your free 20-minute discovery session

Need a better brand that combines strategy with creative for a solution that will actually help to grow your business? Book your FREE discovery consultation today to explore the ways we can help raise the bar for your branding and identity.