How you forge your brand matters

Getting branding right is one of the best investments you can make and one that has lasting impact over every touch point of your business. It's the one business investment for which return on investment keeps giving and giving.

Your brand needs to shout to the world who you really are, be recognised in a heartbeat and connect with your clients to generate trust, loyalty and sales.

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Our rad skills

Brand strategy
Brand identity design
Logomark design
Branded typography
Business stationery
Office signage
Branded corporate templates
Email template design
Packaging design
Social media design
Event branding
Internal corporate branding projects
Brand guidelines
Design & editorial style guides


The team at Popdot were wonderful to work with. They were extremely patient with me and delivered us a fantastic website and logo. I would highly recommend them to anyone.
Josie De Sousa-Reay, Production Manager, Kine Graffiti

Our work

We've crafted loads of brands for businesses just like yours. Check out our full portfolio for more.


A brand is more than a just a logo. It's strategy, process and style.

Our branding philosophy has been developed through years of working with startups, small businesses, corporates and innovators just like you. We craft brands that connect with your clients to grow your business faster. View our method here.


Choose one of our branding packages

Established brands

Our premium branding package includes all of the extras that bigger companies pay six figures for at a fraction of the cost. This package is for clients who want more options, more research and more time given to the project to ensure they have a brand that will deliver value for years to come.


  • Everything in the Scaleup package, plus:
  • Extra research and analysis to reflect the larger scale of your business and the more comprehensive business demands
  • Unlimited meetings with your team
  • Unlimited concepts
  • Unlimited rounds of revisions
  • Animated version of the logo for web
  • Image research and compilation of a royalty free image set (photographic) in line with new brand guidelines. Includes image editing in Photoshop for brand consistency.
  • Small icon set containing up to 10 icons that reflect the new brand style. Files provided for both print and digital use.
  • 3 months unlimited implementation and style advice

Investment: $24990 + gst

Scaleup

For growing businesses who want to move forward faster with research, strategy and creative pulled together to craft a unique brand that is fully backed up by the tools to make it fly.


  • Everything in the Startup package, plus:
  • Detailed brand research and competitor analysis
  • An additional custom logo concept in black and white (total of 3 concepts)
  • An additional round of revisions (total of 3)
  • Trademark search and report
  • An easy to follow, comprehensive brand guide
  • 30 days unlimited implementation advice

Investment: $4490 + gst

Startup & Small Business

For startups taking a proven MVP to the next level, our minimum viable brand (MVB) gets you a logo, font, colour palette and a full logo kit ready to roll out across all of your marketing materials.


  • Brand consultation to merge your own research and competitor analysis with creative for a solutions-based approach to design
  • 2 custom logo concepts in black & white
  • Final logomark/wordmark in mono and colour
  • 2 rounds of revisions
  • Logo kit including versions for print, web and social
  • 1-page style guide for DIY implementation

Investment: $1490 + gst

Nicole and Stephanie are true professionals who actually listen and engage with their clients. Most importantly, they’re very patient. The end result they’ve created for me is outstanding, and I can’t stop showing it to everyone. First thing I did... put it on a t-shirt. Now I wear it everywhere!
Siôn Williams, Siôn Williams Naturopath

Reserve your free 20-minute discovery session

Need a better brand that combines strategy with creative for a solution that will actually help to grow your business? Book your FREE discovery consultation today to explore the ways we can help raise the bar for your branding and identity.