Branding: Brisbane Symphony Orchestra

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN

SUMMER 2017

Company

Brisbane Symphony Orchestra is a community orchestra of professional performance standard, based in the city of Brisbane, Queensland.  

Brief

BSO came to us wanting a new look for their organisation. Their existing logo was dated and they essentially wanted a logo that would attract a younger audience and encourage new members to join. 

Solution

We removed the gradients from the existing logo and really stripped back the design — giving it a professional, yet contemporary twist by creating a unique pattern based on the lines of manuscript paper. The logo is simple, yet striking, and encompasses the musical genre in an engaging and fresh way.

Result

BSO were very pleased with the final logo and were confident that the new design would attract a new generation of budding young musicians!

Tools used

  • Adobe Illustrator
 Season 2, May 2018