Branding: CEO Health Challenge

Branding |   logo design   |   GRAPHIC DESIGN

WINTER 2016

Company

The CEO Health Challenege was a charity event run as a partnership between Salus.Life and the Children's Cancer Institute.

Brief

Branding design for the CEO Health Challenge, a charity event that aimed to attract 200 of Australia’s CEOs and senior business leaders in a challenge format to engage in and understand their own health and wellness while presenting an opportunity to benchmark themselves against their peers and a group of elite athletes.

Solution

As the event was targeted at corporates we maintained a corporate feel for the logo, incorporating healthy activity with a cardiogram, indicating the relationship between fitness and wearable devices that monitor your heart rate.

Results

The clients loved the logo and immediately rolled it out across all of their marketing materials.

Tools used

Adobe Illustrator