Branding: CEO Health Challenge
Branding | logo design | GRAPHIC DESIGN
The CEO Health Challenege was a charity event run as a partnership between Salus.Life and the Children's Cancer Institute.
Branding design for the CEO Health Challenge, a charity event that aimed to attract 200 of Australia’s CEOs and senior business leaders in a challenge format to engage in and understand their own health and wellness while presenting an opportunity to benchmark themselves against their peers and a group of elite athletes.
As the event was targeted at corporates we maintained a corporate feel for the logo, incorporating healthy activity with a cardiogram, indicating the relationship between fitness and wearable devices that monitor your heart rate.
The clients loved the logo and immediately rolled it out across all of their marketing materials.