Marketing: GoFar

MARKETING   |   PULL UP BANNER   |   GRAPHIC DESIGN

WINTER 2018

Company

GoFar sells an adapter that you can plug into your car dashboard to track business expenses, fuel, car health and future services through their smartphone app. It's easy to install in minutes with no tools or technical skills needed.

Brief

The company approached Popdot wanting an impressive pull up banner to be used on display for an upcoming event. They wanted to show users how easy it is to use the GoFar app and how it can help save money and time on car expenses.

Solution

We opted for a professional and impressive final design. The team wanted it to be visually clear that the company was related to cars/vehicles so we carefully chose the perfect photographic image to reflect this. We incorporated a clear and striking tagline that caught the attention of potential users and created interesting iconography to easily reiterate the simple 3-step process of how to download the app and use the adapter.

Result

The team were really happy with the final banner — it made an appearance in media coverage and the banner is now proudly positioned in their office, intended to be used for more future events.

Tools used

  • Adobe InDesign
  • Adobe Illustrator
 Season 2, May 2018