Branding: Harris Mackay
BRANDING | LOGO DESIGN | GRAPHIC DESIGN | BUSINESS CARDS
Harris Mackay are a commercial builder specialising in office fitouts, retail stores and building refurbishments. The company has been trading since 2010 and they have worked with international corporations such as Colliers International, Jones Lang LaSalle, City of Sydney Council, Westpac and Australia Post.
Harris Mackay came to us asking to redesign their logo which was in need of a fresh and professional new look.
The main icon of the original logo was made up of circles so we continued this theme into the new design, but incorporated the initials 'H' & 'M' to strongly connect the logo icon with the company name. Very subtly, the 'H' in particular mimics the basic shapes of a window frame which is apt considering the company specialises in office fit-outs, retail stores and building refurbishments. Harris Mackay specified gun metal grey as their primary logo colour which is a striking and confident colour and one that compliments any design without creating an overwhelming range of colour. We also chose a contemporary sans serif font as the primary font which works really well to further define the sophistication of the brand.
Harris Mackay thought the new logo was great and was exactly what they envisioned for their new look contemporary brand.
- Adobe Illustrator