Marketing: Healthe Care

MARKETING   |   LAYOUT   |   GRAPHIC DESIGN   |   PHOTO BOOK   |   FLOOR PLANS

SUMMER 2015

Company

Healthe Care is an Australian organisation that was formed in 2005. It is the third largest corporate private hospital operator in Australia and one of the country’s largest privately-owned healthcare organisations. It's mission is to make and keep people healthy.

Brief

Healthe Care came to us asking for a portfolio photo book, a masterplan book and masterplan posters to be designed and created. The intention of these was to showcase their 17 different hospitals in Australia and to outline the redevelopment stages of each one that would be presented in a range of photographs.

Solution

The main purpose of these products was to showcase the hospitals so it was important to include large-scale high resolution imagery that really let each hospital shine. We designed up a couple of different layout options for the company to choose from, before running with the final designs that are full of colour, vibrancy and dynamic imagery. We used complimentary colours to help divide up each of the states and chose a clean, yet contemporary font for all the text that helps to enhance the written content without overwhelming the simplicity of the design.

Results

Healthe Care loved the books and posters and were excited to display them across their 17 hospitals. 

Tools used

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop