Marketing: ID8 Design

MARKETING   |   LAYOUT   |   GRAPHIC DESIGN   |   PROPOSAL DOCUMENT

WINTER 2018 

Company

ID8 Design is based in Sydney and is committed to working with companies in the retail, office, hospitality and education industries to design, develop and create unique and exciting environments to work. 

Brief

We were thrilled when ID8 Design got in touch again, asking us to design a proposal document that they could send out when pitching to potential clients. The document would include the scope and objective(s) of each project, an outline of their main processes and a comprehensive quote/pricing page.  

Solution

Having designed the branding and website for ID8 Design, we were really familiar with the brand and knew exactly how to design the proposal to ensure it stood out from the company's competitors. We achieved this by focusing on the brand colour palette (blue and grey) and typography to maximise brand consistency. We further enhanced the brand identity by incorporating the hexagon shape used for the logo and applying it to all of the iconography and other illustrative features throughout the document. In addition, we used clean, yet interesting layouts to best present all of the information to ensure all pages were visually engaging.  

Results

Our client loved the final product. He was keen to send it out to a potential client and was excited to report back a few days later that the client had accepted his proposal over others they had been — we were thrilled for him. 

Tools used

  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Illustrator
ID8-Design_proposal_1.jpg
ID8-Design_proposal_2.jpg
ID8-Design_proposal_3.jpg