Branding: News Corp Australia — Innovation
Branding | logo design | GRAPHIC DESIGN
Branding project for News Corp Australia's internal innovation programme
The brief was to encompass in our design the different elements of News Corp Australia's innovation framework — essentially taking an idea, improving on it and accelerating it before finally launching it. Our solution was to craft a logo that is made up of three interlinked illustrations that simply, yet clearly reiterate the 'concept to completion' process.