Branding: News Corp Australia — Innovation

Branding |   logo design   |   GRAPHIC DESIGN

Branding project for News Corp Australia's internal innovation programme

JULY–AUGUST 2016

The brief was to encompass in our design the different elements of News Corp Australia's innovation framework — essentially taking an idea, improving on it and accelerating it before finally launching it. Our solution was to craft a logo that is made up of three interlinked illustrations that simply, yet clearly reiterate the 'concept to “completion' process.

Tools used

Adobe Illustrator