Branding: News Corp Australia — Innovation
BRANDING | LOGO DESIGN | GRAPHIC DESIGN
News Corp Australia is Australia's No.1 media company, offering advertisers greater reach of audiences than any other Australian media company across all platforms — print, web, broadcast, mobile & tablet.
Logo designed for an internal innovation programme. The main website for this programme was an Innovation Hub — an online repository that housed information about the Innovation Framework and the numerous events that took place within that.
We answered the brief by encompassing the different elements of the innovation framework and creating a logo that was made up of three interlinked illustrations. These elements essentially defined the process of taking an idea, improving and accelerating it, and then launching it. By creating a logo in this way, it simply, yet clearly, reiterates this 'concept to completion' process.
The team at News Corp Australia were really pleased with the final logo and felt it very cleverly defined quite a complex process in a simple, yet visually engaging and exciting way.
- Adobe Illustrator