Branding: News Corp Australia — Innovation

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN

WINTER 2016

Company

News Corp Australia is Australia's No.1 media company, offering advertisers greater reach of audiences than any other Australian media company across all platforms — print, web, broadcast, mobile & tablet.

Brief

Logo designed for an internal innovation programme. The main website for this programme was an Innovation Hub — an online repository that housed information about the Innovation Framework and the numerous events that took place within that.

Solution

We answered the brief by encompassing the different elements of the innovation framework and creating a logo that was made up of three interlinked illustrations. These elements essentially defined the process of taking an idea, improving and accelerating it, and then launching it. By creating a logo in this way, it simply, yet clearly, reiterates this 'concept to “completion' process.

Results

The team at News Corp Australia were really pleased with the final logo and felt it very cleverly defined quite a complex process in a simple, yet visually engaging and exciting way.

Tools used

  • Adobe Illustrator