Branding: Kine Graffiti

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN

SUMMER 2017

Company

Kine Graffiti is an independent, Melbourne-based group of passionate and creative media professionals who make outstanding video productions.

Brief

Kine Graffiti came to us wanting a refreshed logo that visually enhanced the sophistication and professionalism of the company.

Solution

In this case, there was no need to reinvent the wheel — the company had a solid base upon which we enhanced the visual look and feel. Primarily text based, we chose a clean, contemporary font and selected two different font weights to add diversity. To visually reiterate the video industry, we incorporated the red record button light as the single icon in the logo — a subtle, yet very effective addition that successfully compliments the overall design. It particularly works well as a gif on their website!

Kine-Graffiti-RGB-black-digital_email-signature.gif

Results

The team loved the final logo and it was exactly what they had envisaged.

Tools used

  • Adobe Illustrator
Kine-Graffiti_branding.jpg