Branding: Kine Graffiti
BRANDING | LOGO DESIGN | GRAPHIC DESIGN
Kine Graffiti is an independent, Melbourne-based group of passionate and creative media professionals who make outstanding video productions.
Kine Graffiti came to us wanting a refreshed logo that visually enhanced the sophistication and professionalism of the company.
In this case, there was no need to reinvent the wheel — the company had a solid base upon which we enhanced the visual look and feel. Primarily text based, we chose a clean, contemporary font and selected two different font weights to add diversity. To visually reiterate the video industry, we incorporated the red record button light as the single icon in the logo — a subtle, yet very effective addition that successfully compliments the overall design. It particularly works well as a gif on their website!
The team loved the final logo and it was exactly what they had envisaged.
- Adobe Illustrator