Stuff we know (and rock at)
Infographics & data visualisation
Presentation slide decks
Interactive forms, surveys & quizzes
Social media advertising
Publications & editorial design
Production & print management
Copywriting & editing
Corporate marketing campaigns
Event & conference design
Microsites & landing pages
Search Engine Optimisation
Imagine having a design and marketing team at your fingertips
Ever been in a bind to get a slide deck finished for a presention? Or had a marketing question that resulted in hundreds of Google search results with no clear way forward? Or maybe the big agency you used to work with just can't give you the low-cost, personalised relationship your business deserves. At Popdot, we give you the benefit of an in-house marketing team, without the in-house budget. Our goal is to enhance the visibility of your brand to provide new opportunities for growth and to consolidate market share. Your success is our success and we thrive on results that you can see.
We work on targeted marketing campaigns and on monthly retainers for clients ranging from tiny startups through to big corporates like News Corp and Allianz. Have a look at our portfolio for more examples of what we do.
We know how busy you are. Whether it's a one-off campaign or a month–month retainer, we help you get on with business while we work to align your marketing with your strategic goals and put everything into action. You're in control and the Popdot team work closely with you to fulfill your vision.
Book a session with one of our experts for a free, no obligation consultation to discover how we can help transform your business.
Strategy deep dive
We make sure we're fully across your aims and objectives, usually meeting with you in person or via Skype to check we're all on the same page regarding project goals. We'll discuss some initial ideas with you to see what gels and what doesn't to get a framework around how the project will take shape. For retainer clients this includes a close look at what marketing tactics are likely to be successful for your sector and how we can use different tools to create a cohesive campaign or series of campaigns for long term business growth.
Scheduling & planning
We pull together all of the discovery and strategy research, taking into account any external stakeholders, such as printers, to create a timeline for the project. For our retainer clients, we develop a marketing plan incorporating all of the varying marketing elements to meet the strategic aims of your business. We also create a detailed design brief to ensure that everything is clear and ready for design.
We collect every file that we need from you to start our design and communications work. This can include logos, brand guidelines (if you have any), along with any text or images you specifically want us to use in association with your brand.
This is where we get to work. Designers, copywriters and creative strategists work together to ensure that your project stays on track and aligned to the business needs. We communicate closely and regularly with you so you know what's happening and where things are at.
Proofing and revisions
We proof all finished art to you so you can check it closely before it goes out into the world. We also have detailed quality control checklists used by everyone on our team to ensure that the work we produce is of the highest standard.
Data is important. It's what tells us what's working and what isn't. We track every campaign closely so that we can pivot our approach if needed in response to a range of external factors. For retainer clients, we provide regular analytics reports so you can see the return on your investment and what marketing tools are proving to be most effective for your business.
We are your marketing team. Whether it's a one-off project or an ongoing retainer relationship, ring us as often as you like. We're always on call to provide marketing advice, technical support and design expertise. Your success is our success and we'll help you in any way we can.
Contact us to find out how we can help your business succeed
Microsites and landing pages
Event branding and materials
Presentation slide decks
Infographics and posters
'Innovation' seems to be a bit of a dirty word these days, but what it really encompasses for corporates is R&D. And everyone's getting in on the action. We have a decade of experience working on corporate innovation programmes. Our immersion in the Sydney startup scene, first at Fishburners and now at WeWork, has us living and breathing innovation.
Our experience is in using our knowledge of entrepreneurship to design branding and communication tools that educate and encourage adoption among employees. We're all over lean startup methodologies and the different ways in which corporates are launching internal innovation initiatives. To this end, we've worked with News Corp on branding and web design for their internal innovation portal, and have worked with Fusion Labs designing innovation projects for their top tier corporate partners.
Our monthly pre-paid marketing packages can be configured to meet the specific needs of your business and can include a range of design and marketing services, including:
Our startup marketing toolbox is for startups and small businesses on a budget who have DIY capabilities but need help to get everything set up. No more time-consuming Google searches, no more DIY mash ups. We'll set you up with loads of templates and all the support you need for one fixed price so you can grow your business faster.
- MailChimp email marketing template
- Professional proposal/quote template
- Social media post template pack
- Pitch deck/slide deck template
- Training & instruction manual
- 30 days unlimited support & advice
For businesses for whom a multidisciplined in-house marketing team is out of reach. We are your marketing team. We work closely with you to understand your business and are always at the end of the phone when you need help. We strategise, collaborate and implement for a fixed monthly fee with no hidden charges.
- Marketing strategy specific to your sector
- Website maintenance
- SEO and digital advertising
- Copywriting and content management
- Social media strategy
- Social media management
- Presentation slide decks
- Regular email marketing
- Targeted campaign strategy & implementation
- Unlimited support & advice
We work collaboratively with in-house corporate marketing teams to provide reliable creative talent to move your internal- and external-facing projects forward. Relationships are core to what we do and we make things easy for your team by staying up-to-date on your projects and industry so that we can be immediately put to use when needed.
- Infographics & data visualisation
- Digital advertising
- Annual reports
- Event branding & design
- Corporate innovation design & communication
Give us a call on 0478 115 243 during business hours or reserve a time that suits you below and we'll call you back to chat about how we might be able to work together to alleviate pressure for your business.
You can also email us at [email protected].