Our method

Our branding philosophy has been developed through years of working with startups, small businesses, corporates and innovators just like you. We craft brands that connect with your clients to grow your business faster. Here’s how it all works:

Phase 1

  • Discover

    Book a session with one of our experts for a free, no obligation consultation to discover how we can help transform your business.

  • Strategy deep dive

    You know your own business better than anyone. We work with you collaboratively to distill your experience and ideas and to give your brand a voice that can be clearly heard above the herd. This includes industry research, competitor analysis and a close look at the main factors affecting your business growth. We create a mood board and flesh out all the details we need to tell your story.

  • Analysis and ideation

    We pull together all of the discovery and strategy research and place it under the microscope. That means diagnosis of any issues that may impact brand growth in your sector and an evaluation of the biggest market opportunities available to build a solid plan for a brand that will communicate and connect with your ideal client. We put a framework around all of that to make it easy for our designers to start brainstorming and coming up with concepts perfectly aligned with your business goals.

  • Design

    This is where strategy meets creative and solutions are crafted with purpose. We go through a rigorous brainstorming process to create a load of rough sketches and ideas. We do this from a completely blank page using old fashioned paper and pencils to ensure that we are crafting a brand custom-built for you and your needs. We then distill all of the sketches and choose the very best ones for full development by one of our senior designers in Adobe Illustrator.

  • Proofing

    The developed concepts will be sent to you for a look. These will be in black and white so that you can assess them without getting distracted by colour. The best logos in the world are the ones that work in black and white — so we make sure the logos we craft measure up. We'll give you some mockups of how the logos might look on a business card or website so you can get a really clear idea of the end result.

Phase 2

  • Feedback and revisions

    This is where all of our hard work comes together. We take in all of your comments and tweak the concepts to create one finished logo that represents you perfectly. We then start playing with colour and typography to create a fully fleshed out brand identity. We'll send you some more mockups of the new logo on business cards and websites so you can get an idea of what it looks like in context.

  • Trademark research

    Even though we craft completely customised logomarks from scratch, it can be hard to be 100% sure that your logomark doesn't infringe the copyright of another business' brand. We conduct a comprehensive trademark search against all of the major Australian and international trademark libraries and for as many search terms as we can think of.

  • Sign off

    All of your final feedback will be taken in and when we get sign off from you we'll start developing your logo kit with lots of versions of the logo for use wherever you need it in print or online. We create a brand guide for you to refer to whenever you're using your new brand identity to ensure that the brand is reflected at its absolute best across all of your marketing assets.

  • Launch!

    This is the exciting bit. High fives. Cork popping. Good times. We're available for any advice you might need as you put your brand out there into the world and start growing your business. We can help you out to ensure everything goes smoothly when implementing the brand on your website, on social media and across every touchpoint of your business.