Branding: North Shore Insurance Brokers

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN

WINTER 2016

Company

North Shore Insurance Brokers is based in Sydney, Australia and specialises in SME Commercial Insurance advice.

Brief

North Shore Insurance Brokers got in touch asking for a company logo that visually represented reliability, trustworthiness and expertise. In the process of presenting a prestigious North Sydney business, they wanted a simple, clean logo that would appeal to their target market and enhance the prestige of the company itself.   

Solution

Taking into consideration the company's main focal point of providing advice, we looked at a very simple way to use speech bubbles to form the logo. This also lent itself very well to using negative space where the two speech bubbles have cleverly been positioned to form the 'N' of North Shore. Using a contemporary colour palette of blue and grey, it enhances the professionalism of the company and stands out amongst its competitors across the industry.

Results

An exciting and creative project, the end result was exactly what the client was hoping for and it encompasses his brand perfectly.

Tools used

  • Adobe Illustrator
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