Branding: Pegasus Legal

BRANDING   |   LAYOUT   |   GRAPHIC DESIGN   |   LOGO DESIGN   |   BUSINESS CARDS

WINTER 2015

Company

Pegasus Legal is a boutique legal practice specialising in the Energy and Infrastructure industries.

Brief

Pegasus Legal got in touch asking for a new company logo and sets of business cards for every employee.  

Solution

We decided to incorporate a common design element from the different sectors that the company specialises in and combine it with the more fluid, artistic patterns and shapes of the Pegasus horse. Grids and lines were common design elements used for their specific industries in the forms of solar panels, electrical masts, railway tracks, roads, construction and metal framing. By combining these two contrasting design elements, they effectively compliment one another and achieve an interesting and unique icon. The wings represent the fluidity of the cutting-edge projects that the team works on while the structural design element compliments this nicely by portraying the stability of the company and the support it provides.

Results

The team were really impressed with their new logo and felt it was a unique design that stood out from their industry competitors.

Tools used

  • Adobe Illustrator
  • Adobe InDesign