Branding: Salus.Life

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN

SUMMER 2016

Company

Salus.Life is a digital health, wellness and fatigue-management business. The company combines innovation in wearable technology, data science and advanced analytics to deliver an enterprise platform for health, wellness and risk management.

Brief

We met the team at Fishburners and they asked us to design a logo that visually represented the link between health/fitness and life.

Solution

The icon was designed by taking inspiration from the Ancient Roman coins and the style and features of the 'A' from the word Salus, (Salus being the Roman Goddess of health and welfare). The stroke around the icon mimics the shape of the watch-face of the digital wearable. To enhance the relationship between health/fitness and life, two different colours were used. This close relationship is further enhanced by applying the two colours to both of the words.

Results

The team loved their new company logo and thought it was a clever take on the two very different concepts that they wanted combined.

Tools used

  • Adobe Illustrator

 

Salus.Life-logo-mockup.jpg
Salus-Life-business-cards_2.jpg