BRANDING | LOGO DESIGN | GRAPHIC DESIGN
Suh'ply is a new fashion startup based in Sydney that is doing cool things with design, fashion and the way we shop.
To develop a brand that suits their predominantly young, male audience. Something that makes them think of beer while buying a shirt.
When considering the target audience, it was important to keep the design striking and cool to ensure it stood out from its competitors. We chose a clean, yet contemporary font that oozed confidence and character, enabling the logo to be easily applied to a range of marketing collateral across the fashion industry.
The logo received great feedback from the founders and their customers.
- Adobe Illustrator