Branding: Suh'ply

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN

AUTUMN 2016

Company

Suh'ply is a new fashion startup based in Sydney that is doing cool things with design, fashion and the way we shop.

Brief

To develop a brand that suits their predominantly young, male audience. Something that makes them think of beer while buying a shirt.

Solution

When considering the target audience, it was important to keep the design striking and cool to ensure it stood out from its competitors. We chose a clean, yet contemporary font that oozed confidence and character, enabling the logo to be easily applied to a range of marketing collateral across the fashion industry.  

Results

The logo received great feedback from the founders and their customers.

Tools used

  • Adobe Illustrator
Suh_27ply_branding_2_2.jpg
Suh'ply Business cards.jpg