Marketing: The Cognitive Company

MARKETING   |   ILLUSTRATION   |   GRAPHIC DESIGN   |   PRESENTATION DESIGN

WINTER 2018 

Company

The Cognitive Company has developed a system that uses AI to recognise an item at the checkout terminal. The system suggests up to five matches for the customer (or checkout operator) to choose from. The process does away with the requirement to navigate deep menus or incorrectly categorise a product.

Brief

After first meeting Andrew from The Cognitive Company at Fishburners, he recently came to us wanting an illustration for an exciting new project he has been working on. The project aims to eliminate any poor communication between online lecturers and their students through analysing the messaging, delivery and syllabus of each lecture. 

Solution

We opted for a design that was fun, easy to understand through bright colours, simple iconography and a cool looking character. 

Results

Andrew was really happy with the end result and he said that we captured his idea perfectly. He has since used this illustration in multiple presentations and says that it has been well received every time. 

Tools used

  • Adobe Illustrator
The_Cognitive_Company_Mockup.png