Logo in a day


Logo in a day


For startups working on a minimal viable product, you don't need to pay big agency prices to get up and running. You need a minimum viable brand that is professional and unique to take your business to the next level.

The aim of this project is to go from research to final logo in a day, meeting with you as we go either in person or via Skype. The entire process generally ends up being one full day of design work and collaboration spread over the course of 2–3 days to allow overnight thinking time between mockups and development of the final logo (between steps 4 and 5 in our workflow).


  • 2 initial mockups in black and white

  • 1 final design in black and white and colour

  • 1 big logo kit with lots of versions of the logo saved for all of your print and web requirements.

Our Process

  1. Research and brand knowledge in collaboration with you

  2. Brainstorm/sketch

  3. Two best sketches get developed in Adobe Illustrator in monotone (the best logos work without colour and this is a great way of forcing simplification of the design early on)

  4. Proofing/discussion with you to refine the design

  5. Create one new logo based on feedback from mockups

  6. Proof to you again

  7. Fully develop final logo including colour options

  8. Final proofing/tweaking/sign off*

  9. Create full logo kit for print and web

*This price covers 2 sets of revisions to the designs in addition to the final proofing and tweaks at the end of the design process. Revisions due to change of preference after initial brief will be charged at $120/hour.

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