A tried and tested process to convert more visitors into clients

We've built hundreds of websites for clients just like you. In doing that we've honed our processes to make the Popdot team a seriously finely-tuned machine. Our streamlined approach within a well-developed framework allows you to get the best possible results in the shortest amount of time so you can start making more money for your business straight away. Here’s how it all works:

Phase 1

  • Discover

    Book a session with one of our experts for a free, no obligation consultation to discover how we can help transform your business.

  • Strategy deep dive

    Our priority is to create a website that achieves your strategic goals, while at the same time communicating what makes you or your brand unique. As soon as you're ready to get started and transform your web presence, our strategy deep dive is where we learn everything there is to know about what makes your business tick and what your objectives are.

  • Instant web presence

    We'll quickly put together a single-page website allowing visitors to contact you, giving you an online presence so you can continue doing business while the rest of the site is being built.

  • Map and plan

    We pull together all of the discovery and strategy research to build a solid conversion plan that matches your business goals. Our design team get involved and build out an initial site outline that will act as the framework to support the buildout of the website itself.

  • Asset collection

    We collect every file that we need from you to start building out the site. This can include logos, brand guidelines (if you have any), along with any text or images you specifically want us to include (usually things like staff photos and contact info).

Phase 2

  • Design & development

    Our designers and coders get to work crafting your new website and building in all of the tactics we've created to bring your business more leads.

  • Sales copywriting and content upload

    Our copywriting wizards pen engaging text that communicates and connects with your audience to optimise your website. All our words are Google friendly too.

  • Testing & training

    We test the site thoroughly and then run through it with you to be sure everything works as intended. This process is usually done either in person or via video, making it a great opportunity to train you on how to maintain the site at the same time.

  • Go live

    Whoop! The site is now finished and is ready for lift off! We switch the temporary landing page off and move the new site to live so it can start working for you.