Branding: Welcome Walking Tours

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN

SUMMER 2016

Company

Welcome Walking Tours offers free walking tours to tourists that explores Sydney’s best sites, culture and history. 

Brief

Our first project with the company, Gino came to us asking for a company logo that perfectly reflected his services and expertise in the industry.

Solution

We focused on creating an iconic and simple design that clearly represented Sydney and the concept of a journey leading you from A–B. The simple, bold Sydney landmarks with the water of the harbour beneath them is surrounded by a dotted and solid curved line. These visually represent a tourist walking through the city alone (dotted line) to then being led around the city on one of the tours and being shown everything they need to see (solid line). 

Results

Our client was very happy with the final design and believed the logo perfectly reflected what the company specialised in.

Tools used

  • Adobe Illustrator
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