Marketing: Welcome Walking Tours

MARKETING   |   MAP DESIGN   |   GRAPHIC DESIGN

AUTUMN 2017

Company

Welcome Walking Tours offers free walking tours to tourists that explores Sydney’s best sites, culture and history. 

Brief

Having previously designed the logo and flyer for Welcome Walking Tours, Gino got in touch asking us to design a double-sided A3 map of Sydney that included the best places to eat, drink & visit, recommended landmarks, transport times & prices plus general information that would benefit visitors to Sydney.

Solution

The company has a number of competitors with similar products available so it was important to create a product that stood out from the others and had that 'WOW' factor. All of the maps were drawn in Adobe Illustrator and it was an intricate and challenging, yet very enjoyable project to work on that was certainly very different to previous projects. The maps were printed as bulk pads that enabled tourists to tear one off and fold into their pocket and can be found in Circular Quay and many backpacker hostels & hotels around the city.

Results

An exciting project to work on, our client was extremely pleased with the final product and was confident that it would give his company that unique edge he needed over his competitors to really stand out in the market.  

Tools used

  • Adobe Illustrator
  • Adobe InDesign
Welcome-Walking-Tours_map_new.jpg
Welcome-Walking-Tours_map_back.jpg