Marketing: Welcome Walking Tours

MARKETING   |   FLYER DESIGN   |   LAYOUT   |   GRAPHIC DESIGN

SUMMER 2016/2017

Company

Welcome Walking Tours offers free walking tours to tourists that explores Sydney’s best sites, culture and history. 

Brief

With a new company logo complete and the need for striking marketing collateral that would help Gino compete with his two major tour companies, he was keen to have a professional flyer produced that would help promote his services. 

Solution

Using the same colour and font used for the logo to maintain a strong brand identity, the flyer was put together using a perfect balance of informative written content and exciting imagery to appeal to passers-by. By also including a map of the city and QR codes, it made it very simple for potential customers to understand what the company offered and to get in touch with enquiries. 

Results

When compared to existing flyers from competitors, our client was very pleased with the final product which he thought to be far more professional and appealing.

Tools used

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
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