Web design: Yield Financial Planning

WEB DESIGN   |   GRAPHIC DESIGN

SUMMER 2014

Company

Based in Sydney and Melbourne, Australia, Yield Financial Planning is a financial advisory company.

Brief

Yield came to us asking for a website to be designed that included all of their services, highlighted their areas of expertise and also incorporated a blog section that would enable them to post regular articles relevant to helping their clients with financial issues.

Solution

Having previously designed the brand for Yield, we kept the visual identity across the site very consistent and striking by maximising the use of the company fonts and colours. With a lot of content to include across the site, it was beneficial to keep the layout clean and simple, so not to convolute the design and distract visitors away from the key elements. Using photographic imagery and icons also helped to break up the written content.

As the company grew over time, we were able to access the website analytics and business insights, allowing us to have a really strategic look at the way the site was shaping and the way it was being used by Yield clients. This insight enabled us to evolve the site to serve customers better by making information easier to find, answering the questions that customers are asking and promoting engagement in what for Yield is an integral part of their mission to help their clients grow and to see them succeed.

Results

Check out the full website here.

Tools used

  • Squarespace
  • Adobe Illustrator
  • Adobe Photoshop