Branding: Yield Financial Planning

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN   |   BUSINESS CARDS

SUMMER 2014

Company

Based in Sydney and Melbourne, Australia, Yield Financial Planning is a financial advisory company.

Brief

The Yield team first got in touch with us to design a simple, yet professional logo that visually reinforced their corporate industry.

Solution

When designing simple logos, it is always worth working with different font weights and sizes to add visual variety and reinforce hierarchy of text. This project was no exception. Although the font that we chose is a simple sans serif font, it has plenty of character and the bold weight used for 'Yield' effectively compliments the thinner weight, uppercase font for 'Financial Planning'. Incorporating the subtle use of green for the 'i' works very well and the shape is a very basic representation of a bank note — a visual reference to the financial industry they specialise in.

Results

The clients loved the logo and was excited about rolling it out across all of their marketing materials.

Tools used

  • Adobe Illustrator
  • Adobe Photoshop