Marketing: Yield Financial Planning

MARKETING   |   GRAPHIC DESIGN

SUMMER 2014–SPRING 2016

Company

Based in Sydney and Melbourne, Australia, Yield Financial Planning is a financial advisory company.

Brief

Having designed their website, Yield were keen for us to work alongside them as their external marketing team, creating a range of collateral such as brochures, exhibition stands, email campaigns, digital documents and social media templates.

Solution

Having designed their logo and website, we already had a clear image of their brand and were mindful of maintaining consistency across all of the marketing collateral. Using their brand colours, fonts, consistent style of photography style and bold, clean layouts, we created a cohesive set of final products which worked equally well as independent standalone pieces and sets. When designing email campaigns, we used Mailchimp and for certain documents, we used Canva. By doing so, both platforms were perfect for the Yield team to manage themselves and compile new documents based on the original templates we provided them. 

Results

We worked with Yield for a couple of years on all of their marketing collateral and they were continually happy with the final products. In late 2016, the team decided to take their marketing in-house.

Tools used

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Canva
  • Mailchimp