BRANDING | LOGO DESIGN | GRAPHIC DESIGN | BUSINESS CARDS
Zift is an online recruitment platform connecting high quality vetted designers with entrepreneurs.
Zift needed a logo that demonstrated the concepts of bringing opposites together, while also being flexible for use in animation and mixed media application.
When considering Zift's target audience, it was important to create a contemporary, striking logo that oozed character and encouraged both designers and entrepreneurs to join the platform. We designed an original 3D font with the letters cut in half to represent the concepts of bringing opposites together. It is a very adaptable logo that allows for different colour schemes to be used for each side of the 3D lettering. It also lends itself well to animation effects, as can be seen below. These additional features of the logo are unique and enable the design to stand out amongst competitors in the same industry.
Zift loved the design and it visually defined the two concepts perfectly, in a unique and engaging way.
- Adobe Illustrator
- Adobe InDesign