Branding: Zift

BRANDING   |   LOGO DESIGN   |   GRAPHIC DESIGN   |   BUSINESS CARDS

WINTER 2016

Company

Zift is an online recruitment platform connecting high quality vetted designers with entrepreneurs.

Brief

Zift needed a logo that demonstrated the concepts of bringing opposites together, while also being flexible for use in animation and mixed media application.

Solution

When considering Zift's target audience, it was important to create a contemporary, striking logo that oozed character and encouraged both designers and entrepreneurs to join the platform. We designed an original 3D font with the letters cut in half to represent the concepts of bringing opposites together. It is a very adaptable logo that allows for different colour schemes to be used for each side of the 3D lettering. It also lends itself well to animation effects, as can be seen below. These additional features of the logo are unique and enable the design to stand out amongst competitors in the same industry.

Results

Zift loved the design and it visually defined the two concepts perfectly, in a unique and engaging way.

Tools used

  • Adobe Illustrator
  • Adobe InDesign
 
Zift-logo-on-blue_new.gif
Zift_business-cards.jpg
Zift_branding_2.jpg